SEO WEB
DESIGN
The World Wide Web has grown to be a vast
marketplace of information about millions of
products and services. Your website is your
calling card and 15-minute sales/marketing
spiel in the Internet. In a sea of
competitors, how do you make your site
appear on the top pages of Google, Yahoo or
MSN? How do you grab the public’s fickle
mind and short attention span?
Neuracom Uk offers an SEO solution that starts
with this: web design that strikes a balance
between being user-friendly and search
engine friendly. No matter how flashy and
content-rich your website is, if it’s not
optimized for search engines, your target
market won’t have a chance to click on it
because it’s buried on page 311.
Do you know the common mistakes companies
and organizations make re their websites?
One is scrimping on costs by hiring an
amateur freelance designer—resulting in a
badly constructed website. Another is having
networks host your site instead of getting
your own url. The aforementioned blunders
make the audience think your company’s
cheap. Another is pages that load so slow it
makes people fall asleep and leave your site
for your competitor’s. Too many pictures.
Static sites with stale information. Broken
links. Poorly formatted pages. These make
you lose traffic and alienate potential
visitors.
If you want your website to lead you to your
business goals, Neuracom Uk can design one for
you that search engine spiders can easily
crawl and users to find and navigate. We
take into account the elements (design,
graphics, layout, coding, link between
pages, structure and copy) and craft your
website for increased traffic and ease of
use. If you have an existing website, we can
tweak it to meet the modern standards of
SEO.
SEO
COPYWRITING
The way it was done before with web content
was you just write original, creative copy
and you’ll be alright. But with the advent
of SEO making remarkable changes in a
business’ online presence, it has now become
the norm to optimize copy for search
engines.
Writing web content with SEO in mind can be
done without having to lose the true meaning
of the ideas you want to convey. The trick
is to write copy for search engines that
will make real sense to human readers too.
SEO copywriting entails writing with the
best keywords and taking note of keyword
density within the content. Specific search
terms are embedded in the copy so that when
surfers key in these keywords in the top
search engines, traffic is targeted to your
web pages. Targeted keywords are also set in
on-page components like the website title,
main description, headings and keyword tags.
Neuracom Uk’s pool of writers are well-versed in
SEO copywriting. They can wear many hats and
write across subject categories. Content
will be useful and informative so that users
will be more inclined to link their sites to
yours—another method of increasing your
ranking in search engines.
When you integrate SEO copywriting, you will
be able to have quality content, better
conversions for your site, appropriate
content for improved search engine rankings
and a more effective communication with
clients.
BLOG
MARKETING
A blog or a web log is an online journal
that is regularly updated and aimed for
general public consumption. Blogs typically
consist of posts or articles with a tone
that reflects the blogger’s personality or
the website the blog is related to.
More than a venue for one’s personal
thoughts, blogs are now deemed quite
effective as a communication tool for
businesses. Blogs merge text, images and
links to other blogs and sites related to
your business niche.
A blog that complements your corporate
website can be the venue for many things.
» Blogs can generate buzz about your
products and services’ reputation and
credibility. With blogs, you can inform your
potential customers about the finer points
of your products and services. You can even
have content written about issues related to
these.
» Blogs are useful communication tools that
allow business owners to connect directly
with prospects, customers, distributors,
investors, and vendors; and all the
aforementioned to connect with each other.
» Blogs supplement customer relationship
efforts. A lot of consumers seek product
information through the web. Blogs provide a
more comprehensive channel to your customer
base as the latter can participate in
discussions and receive feedback.
» Blogs significantly boost media relations.
Here, media can be easily informed about
services, products and industry news. Blog
entries are now the new press releases.
Neuracom Uk’s Blog Marketing service includes
the following:
» Blog design and installation—This can
either be effortlessly integrated with your
corporate website or positioned as an
independent blog site with its own domain
name.
» Blog content writing and optimization—We
can write original or press release type
content for your blog and optimize it for
search engines. We can also submit and
promote your blog to blog search engines
such as Technorati, Daypop, Feedster and
Bloglines.
LINK BUILDING
Link building is another method of
increasing your website’s ranking in the top
search engines like Google, Yahoo! and MSN.
Your site’s link popularity is calculated by
the quantity and the quality of web sites or
pages that are linked to it. Theme-based
quality links are just as important as the
number. This gets targeted quality customers
coming to your website and markedly
increases sale of your products and
services.
The process of Link Building involves
pinpointing and categorizing quality
websites that complement your website’s
content, preparing targeted link text and
suitable description, setting up html link
pages, contacting complementary sites to
request for link exchange, and securing
deals for link exchange.
Neuracom Uk offers four types of Link Building
service:
» Direct Reciprocal Linking—A direct link
agreement is set up between two websites in
which each site exchange URLs by placing a
link on its site to the other and
vice-versa. We will exchange links with
theme-based websites of up to 6 targeted
categories.
» One-way Linking—In this link building,
Site A submits its site link to Site B but
doesn’t provide Site B’s link on the
former’s website. This type of linking is
usually found in blogs, online directories
and search engines. This presents utmost
benefits to customers since it’s not
perceived as a premeditated tactic to
promote a website.
» Three-way Linking —This type of link
building is basically reciprocal linking,
but with three websites involved instead of
two. For example: A links to B and B links
to C. B however is not linking to A and C is
not linking to B.
» Directory Submissions—Acquiring a lot of
quality inbound or back links can rev up
your search engine rank. A simple method of
doing that is through submitting your links
to directories.
SEO - Search
Engine Optimization Steps
Neuracom Uk’s Search Engine Optimization service
begins with a detailed analysis of your web
site and ends with Website Traffic Reports,
a comprehensive report on your site’s
progress.
Optimization is accomplished through these
key points:
1. Website Analysis - It focuses on the
importance of your website and the quality
of information it contains. It includes -
the current website status, number of web
pages, current PR, internal links (presence
of broken links on the navigation links) and
outbound links, etc.
2. Keyword Research and Analysis – This
determines the most potential keywords to
optimize your site in the category or field
you are in.
3. Content Analysis – A more independent
assessment on the amount of textual
information is provided in this procedure.
It systematically identifies its properties,
like the frequency of most used keywords, by
detecting the communication content’s more
important structures.
4. META Tags (Title, Description & Keywords)
and ALT Tags Analysis and Modifications –
The result of the analysis will allow the
search engine spiders in identifying the key
content within your web pages, and will also
help ensure that the web page text content
AND images are found under relevant
searches.
5. Link Building (One way linking,
Reciprocal, and or 3-way linking method) –
Link popularity and traffic in your site is
greatly dependent on the quantity of links
and on authoritative quality of the sites
chosen to link back to your site.
Some excellent ways are: Blogging, Blog
commenting and Forum posting.
6. Search Engine and Online Directory
Submissions – Manual submission of your site
to online directories that will post your
link to specific relevant categories or
close geographic locations.
7. Website Traffic Reports –These report
vital information such as the total number
of visitors each month, total pages viewed,
and a report indicating where your traffic
is coming from. It also includes your
“keyword ranking position”, and more
detailed information like the time of day
your site was visited, which specific pages
were viewed, etc. These reports allow you to
objectively review the performance of your
web site each month, identify and develop
weak areas, and build on the strong ones.
The Results of an effective SEO for
OutsourceIT2Philippines.com:
Here are some of the keywords for the
OutsourceIT2Philippines.com that rank in the
major search engines, (Google, Yahoo and MSN).
|
OutsourceIT2Philippines.com
|
Search Engine Ranking Position
|
|
Keywords
|
Google.com
|
Yahoo.com
|
MSN.com
|
|
Davao IT outsource
|
1
|
2
|
1
|
|
outsource web team
Philippines
|
1
|
1
|
6
|
|
outsource web team
|
8
|
9
|
2
|
|
dedicated staff outsource
|
1
|
-
|
4
|
|
Outsource
Philippines
|
2
|
1
|
8
|
|
Outsource IT
Philippines
|
3
|
1
|
1
|
|
Philippine Business Process Outsourcing
|
4
|
4
|
1
|
|
Davao
outsourcing
|
4
|
6
|
6
|
|
BPO Philippines
|
6
|
12
|
1
|
|
IT Philippines
|
12
|
7
|
-
|
